Olympic Champion Launches BikeRegister Scheme In Leeds

13 Jul 2021
Olympic Champion Launches BikeRegister  Scheme In Leeds

Double Olympic Champion and Leeds Active Travel Ambassador, Alistair Brownlee MBE, recently joined Leeds City Council and West Yorkshire Police to launch BikeRegister in the city.

Alistair who won two gold medals in the 2012 and 2016 Olympics in the triathlon event, spoke about the benefits of BikeRegister and how having a scheme that deters theft and increases the chance of getting your bike back is a great way to encourage people to cycle and travel more actively.

“I had heard about BikeRegister before and I think it’s an absolutely fantastic scheme,” he said. “One of the things that might put people off cycling and travelling actively is the worry of getting your bike stolen. So, having a scheme that gives you peace of mind is really important. It’s reuniting people with their bikes that may have been stolen many years ago. These partnerships are all about the issues that people might have with cycling and travelling actively and this is definitely one of those."

For further information and images contact: Jodie Fisher, Marketing Executive for Selectamark.

Phone: +44 (0)1689 487829
Email: [email protected]
Twitter: @bikeregister

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