BikeRegister, the UK’s national cycle database, is partnering with Cyclescheme, the leading provider of tax-free bikes for Cycle to Work schemes, in a unique initiative that will promote and facilitate the registration of bikes supplied via the scheme to the national register used by all UK Police Forces.

BikeRegister is the leading online bicycle identification and registration initiative aiming to reduce cycle theft, identify stolen bikes and assist in owner recovery. Over 250,000 bikes have been registered on the secure BikeRegister database and around 1,000 searches to check for stolen bikes take place every week.

Cyclescheme has processed over 480,000 bikes since its incorporation in 2005 through their Cycle to Work schemes, which allow employers to provide cycles and safety equipment to employees as a tax-free benefit.

The schemes are part of the Government’s Green Transport Plan and there are over 2,000 Cyclescheme retailers nationwide.

The new partnership with BikeRegister is set to increase the security of these bikes, allowing any registered cycle to be traceable by police if it is stolen and recovered.

Registration of bikes will be facilitated by Cyclescheme and BikeRegister, making the process seamless to Cyclescheme members and offering them immediate protection.

Cyclescheme members will benefit from:

• Lifetime registration on the BikeRegister database
• A registration Log Book to be used as proof of possession/ownership
• Secure online access to their account
• Free change of ownership

They will also be given the opportunity to purchase a QR Identification Kit for added security at 25% off the usual price. The kit contains a highly durable tamper resistant QR Code label that offers a unique BikeRegister ID.

James Brown, Managing Director of BikeRegister, said: “We are extremely excited by the opportunities this new partnership with Cyclescheme presents and hope that this will be the first step in a successful, long term relationship across several sectors.”

Jeremy Persad, Product Manager at Cyclescheme added: “Cyclescheme is thrilled to be working in partnership with BikeRegister. The combination of convenient, online, and market-leading bicycle protection is a fitting addition to our package of free of charge services to our client employers and scheme participants alike.

“‘Peace of mind’ is core to the enhancement of the cycle commuting experience and the security and protection BikeRegister’s products and services deliver can only help propagate positive behavioural change.”

The partnership is set to go live in October 2014.

NOTES TO EDITORS

Contact details:

Angela Singleton, Press Officer, BikeRegister, 
(e): [email protected] 
(t): 07905 623819
(w): http://www.bikeregister.com

BikeRegister is the preferred bike marking product and registration system for the Metropolitan Police Service (MPS); and has helped reduce bike theft by 10.5% in London between October 2012 and September 2013.

BikeRegister is operated by Selectamark Security Systems plc, a market leader in the security field, specialising in the security marking and identification of property.

Jeremy Persad, Product Manager, Cyclescheme Ltd 
(e): [email protected] 
(T): 01225 827334 
(w): http://www.cyclescheme.co.uk

How Cyclescheme works:

Cyclescheme.co.uk offers between 25-42% off through tax breaks on a range of bikes, gear, clothing and accessories from over 2,000 independent stores. With Cyclescheme you pay nothing upfront and the costs are deducted from your salary over a year so you won’t even notice the payments. Visit http://www.cyclescheme.co.uk or ask your employer for details. 

The benefits of cycling to work:

• The average cyclist saves £285 a month on travel, while with Cyclescheme you save between 25%-42% on equipment [Discover Cycling to Work calculator, based on average commute by car]
• 69% of cyclists say they have become healthier, 51% lost weight and 54% said their mental wellbeing improved [CS survey 2013]
• 99% of cyclists would recommend it to others [CS survey 2013]
• Half of 45% of members went from ‘novice or occasional’ to ‘enthusiastic’ cyclists after joining [CS survey 2013]
• There’s nothing wrong with fair-weather - the majority of cyclists only commute three times a week [CS survey 2013]

For further information and images contact: Jodie Fisher, Marketing Executive for Selectamark.

Phone: +44 (0)1689 487829
Email: [email protected]
Twitter: @bikeregister