Alistair Brownlee

Alistair is winner of the gold medals in both the 2012 and 2016 Olympic triathlon events, Alistair is passionate about driving down bike theft in the UK and believes that the marking and registration of bikes is the best way to do this.

Alistair has spoken about the benefits of BikeRegister, and about how having a scheme that deters theft and increases the chance of getting your bike back is a great way to keep people cycling and to travel more actively.

“I think BikeRegister is an absolutely fantastic scheme,” says Alistair. “Luckily, I’ve never had a bike stolen but many people I know haven’t been so lucky – including my brother (fellow triathlete and three-time Olympic medallist Jonny Brownlee) who had his bike stolen whilst travelling.”

He continues: “Whether it’s someone’s beloved racing machine stolen from their garage or their trusted workhorse disappearing from outside a shop - it’s annoying, expensive, and inconvenient. So, having a scheme that helps you protect your bike is of huge importance.”

The new partnership involves a series of retail opportunities and events to promote bike marking and registration.

BikeRegister will be making a donation to the Brownlee Foundation for every BikeRegister kit sold, The Brownlee Foundation is a charity set up by Alistair and his brother Jonny which hosts events across the UK which aim to encourage participation of young people in sport. To find out more visit https://www.bikeregister.com/partnerships/the-brownlee-foundation